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What is the Best Time to Post on Facebook? (With Heat maps)


Posting at the right time on Facebook can boost the organic reach and engagement for your posts. Here we will discuss the best time to post on Facebook.


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Think about it, you may have seen some interesting posts on Facebook, but haven’t had time to read them. Of course, you can save and read them later, but how many of us actually do that.

So, you can invest a lot of money and time creating a super engaging post. But, if you don’t use the best time to post it on Facebook, you will lose a lot of potential clicks.

Sprout social data team has done a fantastic job, gathering a lot of data about the best time to post on Facebook. So, here we have categorized them according to the industry and presented them on these heat maps.

Note – All times are in CDT (Central Day Light time)

Best times to post on Facebook

Best time to post on Facebook for global engagement

  • Best time – Wednesday noon to 3 p.m. and Thursday 1 to 3 p.m.
  • Safest time – Weekdays from 8 a.m. to 4 p.m.
  • Best day – Thursday
  • Worst day – Sunday
Best-time-to-post-on-facebook-for-global-engagement

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Best time to post on Facebook for Educational niches

  • Best time – Thursday 2 to 4 p.m.
  • Safest time – Tuesday to Thursday from noon to 6 p.m.
  • Best day – Thursday
  • Worst day – Saturday and Sunday
Best-time-to-post-on-facebook-for-education

Best time to post on Facebook for Consumer goods

  • Best time – Wednesday 11 a.m. to 3 p.m. / Thursday 2 p.m. to 5 p.m. / Friday 10 a.m. to 4 p.m.
  • Safest time – Monday to Friday 9 a.m. to 7 p.m.
  • Best day – Friday
  • Worst day – Saturday and Sunday
Best-time-to-post-on-facebook-for-consumer-goods

Best time to post on Facebook for Healthcare

  • Best time – Wednesday and Friday noon
  • Safest time – From noon to 3 p.m. throughout the week
  • Best day – Thursday
  • Worst day – Saturday
Best-time-to-post-on-facebook-for-health-care

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Best time to post on Facebook for Tech industry

  • Best time – Tuesday 10 a.m. to 1 p.m.
  • Safest time – Monday to Friday 10 a.m. to 2 p.m.
  • Best day – Tuesday
  • Worst day – Saturday
Best-time-to-post-on-facebook-for-tech-industry

Facebook organic reach is less than 2% – Should you pay to boost the reach for your posts?

Facebook changes their algorithms to prioritize the content on the user’s news feed for what friends and family share. This means organic reach for the brands and business are going to get reduced.

Most of the publishers believe that brands must spend more on paid ads on Facebook. This actually seems to be true.

But, are there any ways to reach your audience on Facebook without paying? Well, there are a few tactics that you can leverage to reach your customers on Facebook for free.

By selecting the best time to post on Facebook, you can get the maximum use of the 2% organic reach.


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Before posting on Facebook…

We already know the importance of selecting the best time to post on Facebook. But, what about the content of your Facebook posts?

But, selecting the best time alone will not help your content marketing strategy. You need to plan your content for Facebook.

Step 1 – Setup your objectives

Identify what exactly you are going to achieve by posting on Facebook.

Is it to find a new customer, get more page likes or is it a brand awareness campaign? Knowing your objectives will help you to create better Facebook posts.

Step 2 – Pick the right content to post on Facebook

Not every type of content works well on Facebook. Different social media platforms have their own audiences and require different types of content. So, you need to optimize your content for Facebook.

Usually the videos and curated content works well on Facebook. They can gather the highest amount of engagement.

Step 3 – Create a content calendar before posting on Facebook

When you post on Facebook, make sure to make your posts relevant to the current events. For example, during major festive events, you can post on Facebook with related content.

This will help you to gain more engagement.

Step 4 – Use scheduling tools

Now we already know what the best time to post on Facebook is. But, the problem is, posting on Facebook is not your only job. You cannot always go online during the best time to post on Facebook.

That is why you need scheduling tools to post on Facebook, automatically.

Facebook has this feature built into their systems. Like, you can schedule the Facebook posts to publish at any given time automatically.

Also, you can try the scheduling tools like Hootsuite, Buffer, etc. to schedule your posts ahead.

The best time to post on Facebook

You can use the heatmaps given in this article to find the best time to post on Facebook, according to your industry. By posting at times with the highest engagement, you can get the maximum use of Facebook’s organic reach for your posts.


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What are your thoughts on finding the best time to post on Facebook? Comment below and let us know.

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