In this lesson, we’ll learn how to select a target market and audience for your eCommerce business. Also, we’ll find out how selling to a target market can help you to stand out from the competitors.
Recently a seller DM me and asked an interesting question. His Facebook business page, which had more than 100k followers, was banned for some reason. Also, he couldn’t restore the page. Now, he lost his largest sales channel. What could he do next?
Let us see how to use Twitter to build your brand online. I believe that Twitter is the most underrated social media platform ever. However, Twitter can provide an incredible opportunity for small businesses to build a brand.
Inbound marketing helps you to attract potential customers, keep them engaged, and delight them with their purchase experience. In this way, your chances of making a sale increases, and your customers can even help you to grow your business.
A strong brand identity design can set you apart from all those crappy competitors, and help you to sell more. Here is how you can build a strong brand identity for your business.
Your unique selling proposition is what makes your business stand out from your competitors. And, it is what your brand is known for. If you like to win e-commerce, rather than trying to be known for everything, try to build the unique selling propositions for your business.
Have you ever thought why Apple can sell their products at a much higher price than its competitors? Have you ever seen them involving in a price war? No, they don’t. That is the power of their marketing.
Making it simple to buy your products may be the best way to win more customers. If you offer more choices, your customers can get overwhelmed and will not buy from you anyway.
Have you ever seen the Apple trying to sell an iPhone? No, they are only focused on creating a sensation about their products.