How to use Twitter to build your brand

Let us see how to use Twitter to build your brand online. I believe that Twitter is the most underrated social media platform ever. However, Twitter can provide an incredible opportunity for small businesses to build a brand.

As Gary Vee once told Twitter is like an open cocktail party on the internet. This means you can just jump into the other’s conversations on Twitter and start getting noticed for free.

So, let us see how to use this strategy and use Twitter to build your brand, get more leads, and to reach your potential customers for free. By the way, if you are not using this method on Twitter to build your brand, you are not playing your cards right.

Additional Reading: Digital marketing trends for future

In this blog post, we are going to discuss how to build your brand on Twitter in five simple steps.

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1.    Find relevant hashtags for your business

Twitter runs on hashtags. Using the right hashtags can help you to reach the right people on Twitter. So before everything, you have to find the right hashtags for your business.

You can simply use the Twitter website to find the right hashtags. Just type relevant keywords, and it will automatically suggest the right hashtags (with the level of engagement information) for you.

Also, you can try to use trending hashtags too. There are two ways to find trending hashtags.

  • You can use trendsmap to find the trending Twitter hashtags for your business.
  • Also, you can use the Twitter explore tab to find the trending hashtags.

When you select the hashtags, make sure that your hashtags have significant followership on Twitter.

Likewise, research, find and follow at least five hashtags to start with.


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2.    Find popular and related posts on Twitter

Now we come to the second step of building your brand on Twitter. At this step, we have to research and find popular posts with significant engagement.

Finding a post on Twitter is easy. All you have to do is search for the relevant hashtags, and all the popular posts will pop up in your search.

Go to them and see which posts have the highest amount of likes retweets and replies.

3.    Engage with your audience on Twitter

Now it’s time for you to become an active community member. Find popular Twitter posts related to Your niche and start sharing your thoughts about them.

When you are replying to others tweets, always remember that you are trying to build your brand on Twitter. So make sure that from time to time you have to subtly include the links to your content in these replies too.

If you don’t know how to build content for your business, please read this article on how to build a content marketing strategy for your business.


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4.    Become a thought leader to build your brand on Twitter

Becoming a thought leader in your industry is one of the best ways to build your brand online. Being a thought leader is actually a proven inbound marketing strategy.

you can build your brand on Twitter by becoming a thought leader on Twitter.

All you have to do is, start sharing your thoughts and predictions related to your industry on Twitter, with the use of right hashtags.

Also, time to time, share your content with context. Remember sharing just the links on Twitter doesn’t work. You must have to share your URLs with a context. Write a small copy that can attract and encourage the potential customers to click on your link.

5.    Mix it up

Don’t use Twitter just to announce your content. Mix your Twitter feed with valuable content to your community, your thoughts, views,  predictions, questions, and of course, your content.

Also, make sure to share aesthetically pleasing graphical content on Twitter. Graphical content works well on any social media platforms.


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Bonus tips for building your brand on Twitter

Improve your number of followers with follow backs

The easiest way to find more followers on Twitter is to do follow-backs. As soon as you start following back your followers, you will see a rapid increase of your followership.

Don’t buy followers on Twitter. Remember, we are trying to build a brand on Twitter. So we need actual human followers for our account. When you buy twitter followers most of the time, it consists of bot followers. Even your “guy” says its genuine Human followers; usually, they use large click farms to generate fake followers. There’s no real value for these numbers.

Don’t be argumental when replying.

Over the years, we have noticed that the positive and appreciative replies work well on Twitter then sharing contradictory views and replies.

However, this doesn’t mean that you always have to agree with what others say. If you have a strong opinion on someone else’s tweet, by all means, go ahead and share your real thoughts. However, don’t be that guy, all the time. Learn to appreciate and support others’ views too.

Be extra cautious when you are building your brand on social media

Social media is like fire. It is really helpful, and it can hurt really bad too. Just one wrong comment or reply can destroy your brand altogether. So be extra cautious when using Twitter to build your brand and make sure that you can take the responsibility of what you share.

Don’t be Donald Trump on Twitter

 Get your facts right, and make sure that you don’t do any spellings or grammar mistakes on Twitter.

If you didn’t know before, now you know how to build your brand on Twitter.

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