Starting a yoga business

Yoga is a competitive business niche. If you look around, you will find at least ten or twenty yoga businesses in your town. So, how to start a yoga business and make profits? Let’s find out the best way to start a successful yoga business and make money.

In this guide, you will find out some unconventional ways to monetize your yoga business. For example, while everyone is focusing on making money by teaching yoga, here we are going to discuss methods like selling merchandises and getting on YouTube to multiply your income from a yoga business. So, let’s find out the best way to make a living by starting a yoga business.

Steps to start a yoga business

  1. Learn Yoga Teaching And Get A Certificate
  2. Planning Your Yoga Business
  3. How To Market A Yoga Business
  4. Selling Merchandises To Your Yoga Clientele

Step 1
Learn yoga teaching and get a certificate

Learning yoga

Well, at this stage, we will assume that you know yoga. Otherwise, before you start a yoga business, you need to learn yoga first. There are many different yoga styles with different objectives. Some styles are more focused on spiritual objectives, and some are more focused on physical well being. Also, not every style is popular among majorities of yoga enthusiasts. Therefore, it is better to pick only the popular yoga styles to make your yoga business appealing to a broader audience.

Usually, Vinyasa yoga and hot yoga are popular choices these days. They are really good workouts. So, people tend to practice those styles to lose weight and to get in good shape. Similarly, research what are the popular yoga styles and try to master them to start your own yoga business.

Note! Some of the yoga styles are patented. If so, you will need written consent from the patent holders to teach these styles. Also, some yoga styles have certain mandates for yoga studios. For example, if you teach Bickram yoga, you need to maintain the heat and humidity levels of the studio to a prescribed level. Therefore, make sure to research a lot about yoga styles before you start a yoga business. Otherwise, you will probably end up in a lawsuit.

Getting certified to start a yoga business

Depending on where you are going to start the yoga business, sometimes you might need a trade certificate to operate. That you can find by consulting the local business registration authorities. If such a certificate is required, register with the relevant certification body to get one.

Also, even though it is not a must, you can get a certification as an instructor from an institute affiliated with the Yoga Alliance. Yoga alliance creates national standards for yoga. And, by getting certified by them, you can network with fellow yoga instructors. And, needless to say, networking within your industry is one of the best ways to build a sustainable business. Also, it is always better to have some good credentials from a national body for your business to gain trust.

Step 2
Planning your yoga business

Creating an overall business plan to start a yoga business

Crafting a proper plan is a crucial step in starting a business. So, let’s brainstorm a perfect blueprint for a yoga business. In this plan, we will mainly focus on different methods to monetize your yoga business.

Go through our step-by-step guide to starting a business, and learn everything about planning, funding, and registering to set up your yoga business in no time.

One-on-one yoga coaching (or being a private yoga instructor)

The easiest way to start a yoga business is by starting one-on-one yoga coaching. So, you don’t have to invest a lot on a location and infrastructure. Also, as a private yoga instructor, you can find work at health clubs, office gyms, and other yoga studios as well. We will discuss some of the best marketing techniques to promote your private yoga coaching business later in this article.

Starting a yoga studio

If you can comfortably invest more money, then you can start a yoga studio to coach a group of students at your place. Starting a yoga studio can be costly. For example, if you start a yoga studio, you will have to incur the costs for rents, staff salaries, and other utility bills. However, if you have a yoga studio, you can even let other instructors teach at your location and make commissions. So, it can be a great passive income stream for you as well. When you start a yoga studio, you can always start small and grow. At first, try to find a good place with enough studio space for 10-15 students. Also, don’t forget that you need to find a place with easy public access and adequate sanitary facilities like washrooms and toilets for a yoga studio.

Starting a YouTube yoga channel

If you are planning to start a yoga business, and if you are not thinking of starting a youtube channel, you are literally going to leave money on the table. Starting a YouTube yoga channel, along with your yoga business, can benefit in many ways. On the one hand, it can help you with the marketing process. One the other hand, you can run ads on your youtube channel to start making money online. We are going to talk about the marketing opportunities for your yoga business little later. Then, you will fully understand how starting a YouTube yoga channel can help the marketing process of your yoga business.

Selling merchandises to your yoga clientele

Starting an online store (or a brick and motor retail shop) for your yoga business is a lucrative way to monetize your audience. For example, you can start selling yoga mats, yoga business pants, books, t-shirts, and instructional DVDs on your store. We are going to discuss this in detail as a separate step. After all, these methods can increase your profitability when you start a yoga business.

Step 3
How to market a yoga business

The marketing blueprint for a yoga business

In this section, we are going to discuss the four most effective steps to market and promote your newly started yoga business. After all, the success of your yoga business depends on how fast you can build a valued clientele. Therefore, it’s important to focus on a good marketing strategy as you start a yoga business.

  1. Run a Facebook ad offering free yoga lessons to attract prospective clients for your yoga business.
  2. Be active on Facebook and Instagram to market your yoga business
  3. Start a YouTube yoga channel to market the yoga business
  4. Getting students via Google

The above four steps are the easiest (or, most effective) ways to market your yoga business. So, let’s go through each of the topics and find out the best ways to tackle them.

Step 1: Attracting new students through free and donations-only yoga lessons

As soon as you start a yoga business, probably nobody will know about your business. So, it can be an overwhelming task to get your first client without any positive testimonials or word-of-mouth. That’s why you need to leverage the power of FREE classes to get your first few yoga students.

However, there is a small problem with this idea. Marketing your yoga business through free or donation-only sessions are not a new thing in this industry. If you look around, you will find a handful of posters or flyers offering “FREE” yoga sessions. So, how can you overcome this competition?

Running Facebook ads to market a yoga business

Since posters and flyers won’t do any good for your business, let’s ditch those old-school marketing methods and leverage the power of Facebook advertising for your business. When you use Facebook ads, you can show your ad copies to an audience with exact targeting. For example, if you are targeting stay-at-home moms in Florida as your prospective clients, you can select the exact demographics of stay-at-home moms, who are living in Florida as your target audience. That is why Facebook ads are super effective.

There are two main ingredients for a successful Facebook ad campaign. One is the selection of demographics, and the other one is the ad copy. Read this article about running a successful Facebook advertising campaign to get an idea about how to select the right demographics to market your yoga business. Below we have added some inspiring yoga business ad copies for your try in your Facebook ad campaign. Have a look.

The above design ideas are from Adobe spark online tool. It is a great way to quickly create your ad copies, social media photos, and flyers when you start a yoga business

Step 2: Be active on Facebook and Instagram to market your yoga business

Facebook and Instagram offer an amazing, yet 100% free, marketing platform to promote your newly started yoga business. Remember, Facebook and Instagram marketing is not all about running paid ad campaigns. There are plenty of free and highly efficient ways to grow your yoga clientele.

In a nutshell, to market a newly started yoga business on Facebook and Instagram, all you need to do is be active on those platforms. This will help you to increase your visibility among prospective clients. In this complete blueprint for Facebook marketing guide, we have discussed the best practices that you must have to follow when building a Facebook marketing strategy. There we have discussed everything in detail, like what is the best time to post on Facebook for your business.

Additional reading: How to make money on Instagram

Step 3: Start a youtube channel to market your yoga business

Video marketing is going to be the future of digital marketing. Therefore, if you are starting a yoga business, you must have to make your marketing strategy future-proof by being on youtube. And, that would be the best way to reach your potential clients on Google as well.

Starting a youtube channel for a yoga business can be beneficial in many different ways.

  • It helps you to increase the visibility of your yoga business among video searchers.
  • Starting a youtube channel also helps with improving the local SEO (Search engine optimization) for your business.
  • It also provides an amazing platform for you to increase customer retention and engagement.

The first and the last points of the above list are no-brainers. Adding more and more engaging video content on the internet is obviously going to increase the visibility of your business. Also, by doing so, you are providing your audience with a reason to stay in touch with your business. So, it gives you a platform to build your audience base. Then, we will discuss the second point of the above list in the fourth step of our yoga business marketing process.

Additional reading: Making money on YouTube

Step 4: Getting clients to your yoga business from Google

Google is like the largest business directory ever. So, any business, including your newly started yoga business, has to be on Google to increase your chances of reaching potential clients. So, in this step, we will discuss different ways to list your yoga business on Google.

Starting a Google my business profile for your yoga studio/business

When starting a yoga business or a studio, it is always better to create a business profile on Google my business. Once you have created a profile with them, your yoga business will be automatically included on Google search and maps. That means, when people search for similar businesses in your area, your business name will pop-up on Google.

Start a yoga business website

Starting a yoga business website is not as hard as you may think. If you have the basic internet skills, even you can make on over a weekend. Check this definitive guide on how to start an online store for your business. There we discuss everything from selecting the best hosting service to creating your yoga business website using templates.

Start a yoga business blog

Starting a website for a yoga business is easy. However, getting ranked your business on the first page for a particular google search is hard. For example, if you want your business to rank for the search ”Yoga studios Minnesota” you will have to compete with hundreds of other yoga websites for this purpose. The only way to win this online competition is through a process called SEO (search engine optimization). By making your yoga website SEO friendly, you can encourage Google to rank your site above others to stand out.

SEO is a vast subject. So, if you are thinking of starting a website for yoga business, make sure to at least follow essential SEO practices from the beginning. And, starting a blog is one of the basic strategies to improve SEO for a website. Therefore, if possible, try to start writing a yoga tips blog on your site. Starting a blog on your website is also a part of content marketing, which is another important digital marketing strategy that you need to focus on when starting a yoga business.

Additional reading: 30 essential digital marketing skills for small business owners

Step 4
Selling merchandises to your yoga clientele

As we have discussed, starting a yoga business or a yoga studio is a great way to turn your passion into a successful career. So, in this step, we will try to find ways to increase your income from a yoga business.

While teaching yoga can be your main source of income, you can start selling merchandises to make more money as a passive income from your yoga business. For example, once you have a good customer base, you can start promoting related products like yoga business pants for your customers. Well, we will use yoga business pants as a case-study example to explain this step.

Selling yoga business pants

The most crucial and hardest step of starting an online business is to build an audience for a product or a service. But, after starting a yoga business, you will eventually start growing a good audience for your business anyway. Therefore, by starting to sell merchandise like yoga business pants, you multiply the income from your yoga business without any additional efforts.

How to start selling yoga business pants?

There are different way to get started. For example, if you run your yoga business completely online through a youtube channel, you can simply start an online store with dropshipping to sell yoga business pants. Or, if you run an actual yoga studio, you can pre-order an inventory and start selling at your premises.

Running an online dropshipping store to sell yoga business pants

Dropshipping is a simple way to fulfil orders of online stores. If you use dropshipping, you don’t need to pre-order an inventory of yoga business pants to sell on your web store. So, it is cheaper and quicker to get started. If interested, you can check this dropshipping startup guide for 2020 to learn more about dropshipping.

Promoting yoga business pants via Instagram

As a yoga business owner, you become a thought leader in your audience. So, the things that you say and recommend can influence your followers to make purchases. Apparently, this is similar to influencer marketing. So, instead of using any other popular people, in this case, you can be an influencer and sell your own products.

Additional reading: How to make money on Instagram

a painless way to start a yoga business – Summary

Starting a yoga business is a great way to make a career out of your passion. And, in this guide, we have discussed the overall process of how to start a yoga business and different methods to multiply your income from a yoga business.

Also, we have talked about the most effective ways to market a yoga business. So, you can get a competitive advantage and stand-out from your competition. There we have discussed the basics of how to use social media and youtube to grow your business.

Finally, all we have to say is, starting a yoga business can be a risky decision. There can be a lot of competition in your area. However, by leveraging the power of modern digital marketing strategies, you can easily get ahead and reach more customers for your yoga business.

Don’t forget to leave a comment and share your thoughts as well.


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