Find how to start a makeup business online. In this article, I will show you how to start a successful makeup business by leveraging the power of social media!

You don’t need any business knowledge or even money to get started.

Below, I will share a very simple method that you can use to start a makeup business even with no money. But honestly, if you can invest some money in your makeup business, it will be easier for you to get started.

Congratulations! Starting a makeup business is one of the top 10 winning online business ideas popular among our readers. So, it seems that you are on the right track!

How to start a makeup business online?

So, here is the plan. These are the two easiest ways to make money by starting a makeup business.

  1. Make an affiliate commission by promoting makeup products
  2. Make profits by starting a makeup line using dropshipping

Below I will explain both ways to start a makeup business online. The first method is fairly easier than the second one.

Make an affiliate commission by promoting makeup products

If you have a very engaging audience, you can use affiliate marketing to start a makeup business online.

It works in a very simple way.

Let’s say that you have a very engaging audience on Instagram or YouTube. So, you can promote cosmetic products from affiliate sellers on your channel and earn a commission for every sale you make.

This method is a hassle-free way to start a business. Why? Because you are only promoting someone else’s product, you don’t have to go through the hassles of managing an inventory, picking, packing, and delivering your products.

However, to make a considerable amount of money from affiliate marketing, you will need a massive and engaging audience for your makeup business.

Make profits by starting a makeup line using dropshipping

If you want to keep a higher profit margin by selling makeup, you can start a makeup line on your social media channels using dropshipping.

Dropshipping is a simple way to fulfill (delivering the orders) the products you sell.

When you use dropshipping, you can forward the orders you get to your dropshipping supplier. They will take care of maintaining the inventory, picking, packing, and delivering the products to your customers on your behalf.

It is very similar to affiliate marketing. But, when you use dropshipping, you become the legal seller of your products. So, you are responsible for the customer service, approvals, and other stuff like returns.

If you are thinking of starting a makeup business with dropshipping, you can check this article about how to start dropshipping for free. It gives an overview idea of how to start a business with dropshipping. Also, it shows you how to start a makeup business with no money.

Which is the best way to start a makeup business?

I have 10+ years of experience doing online businesses. And, in my opinion the hardest part of starting an online business is to build an engaging audience for your products.

So, based on that opinion, here is my advice about starting a makeup business with affiliate marketing vs. dropshipping.

If you already have a good and really engaging audience to sell makeup, like an Instagram account with good followership, start a makeup line with dropshipping. You can even plan to sell white-label cosmetics with your own branding.

But, if you are completely new to the beauty niche, plan to start a makeup business with affiliate marketing. Why? Because you will need to spend most of your time building your audience in the beginning. So, it can be a real hassle to manage suppliers, orders, and customer services from the very beginning.

Building an audience for a makeup business

Whatever the method you use to make money by selling makeup, you will need to have a really good target audience to sell your products.

And, there are three ways to build an audience for a makeup business.

  • Creating makeup tutorials online
  • Being a beauty influencer
  • Hiring beauty influencers

You can use one or more of the above methods to build an audience for your makeup business.

Creating makeup tutorials

Uploading makeup videos like tutorials, hacks, tips, and tricks on Instagram, YouTube, and Facebook is a straightforward way to build an audience for your makeup business.

You can use your smartphone to create makeup videos. But, make sure to use the right lighting and video techniques to make pro-looking videos.

For example, there can be a big difference between a poorly lit video and a video made with proper lighting. And, when it comes to makeup tutorials, lighting can really make or break your business.

So, it is worth investing in some simple tools to create amazing makeup tutorials.

Click on the image to find a range of camera accessories for makeup videos

Building an audience as a beauty influencer

If you are a beauty influencer, or if you can become a beauty influencer, there is a good chance for your to build an engaging audience on social media around you.

And, once you have become a thought leader, you can promote makeup products as affiliated products as your merch or start your own makeup line.

There is a very little I can talk about being a beauty influencer, as I not one. So, I leave it for you to figure it out.

Hiring beauty influencers

Well, if you cannot create makeup tutorials or if you cannot become a beauty influencer, there is another way for you to build an audience for your makeup business.

So, what you can do is simply use influencer marketing to sell your makeup products and build an audience around your makeup brand.

When you hire external people to promote your makeup brand and to build an audience, make sure to offer your audience something to follow. So, they can stick around your makeup business until they convert to paying customers.

For example, you can offer coupons, discounts, and referral programs to keep your audience involved in your makeup business.

Makeup business trends with a highest demand

When starting a makeup business, make sure to surf the trends in your niche. Beauty niches depend on trends heavily than most other business niches.

So, here is a neat little trick to find trendy product ideas for your makeup business. This method will come in handy even during the later stages of running your business.

Here is a list of profitable makeup niches for you to start your search

  • Vegan or Cruelty-free makeup
  • Workout-proof makeup
  • Makeup for elders
  • Hypoallergenic makeup
  • Makeup for colored skins

Find makeup product ideas on Instagram and Facebook

There are two ways to find the best makeup product ideas on Instagram and Facebook. First, you can start following influencers and brands to keep up with the trends. If you are a makeup enthusiast, I don’t have to explain this further. However, the second method to find makeup product ideas is a bit more technical. So, let’s see how that works.

The second method is to spy on Facebook and Instagram makeup ads. Spying on ads is one of the easiest ways to find the best products to sell online. When you see ads with the highest amount of engagement and variations, that is a clear sign of a best-selling product.

Ad engagement is the number of positive reactions and comments. Ad variations are the different versions of the same ad created by the advertiser. You can find this information on Facebook page transparency section. We have explained this strategy in detail on how to find the best dropshipping products. Take a look and you can learn more.

Find the best selling makeup ideas on Amazon

Amazon is the largest online store, and it has a massive customer base. So, it is basically a data mine for any seller. That means, Amazon’s best-seller listings are a good place to vetting on makeup product ideas.

Get the best selling makeup product ideas to decide what to sell on your store.

Using social media and an online store to sell makeup online

You can make social media the cash cow for your makeup business. There are millions of people waking up and going to sleep with social media. So, if you can publish makeup photos and videos regularly, you can use social media as the major sales channel for your business.

You can use Facebook marketplace and Instagram to create product listings. However, if you are serious about slowly building your business brand, I would recommend investing on having a website.

It won’t cost you a fortune to have a website. If you use Shopify, you can have a fully functional online store running under $30 per month. And, anyone can start an online store using Shopify without any web development skills.

Skinny Teatox made on Shopify

But, if you feel less confident about developing a website, you can simply hire a freelancer on Fiverr to create a website for you, and it won’t cost you more than $50.

Seling makeup on Facebook and Instagram

When it comes to social media marketing for a makeup business, Facebook and Instagram are the best platforms to get started. So, you can plan your marketing strategy entirely on those two platforms.

You can start a Facebook page and an Instagram account for your makeup store, and start posting content as part of your content marketing strategy. Then, you can even run paid ads targeting the demographics of your target marketing on the platforms as well.

Also, Facebook Messenger is a great tool to handle customer support as well. So, those two platforms are like a Swiss army knife of your marketing mix. Learn how to start a strong Facebook marketing strategy and how to use Instagram to sell makeup online

Selling homemade makeup products

Yes, that is right. You can learn from YouTube and make homemade makeup in your kitchen.

There are many simple makeup products that you can make with minimal facilities. But, make sure to comply with your local regulations for making cosmetics. Here is a link to the FDA Fact sheet for making cosmetics. You might also need to find your local regulations that govern such processes.

Using white labels (Private labels) to sell makeup

White labels are generic products, which you can add your own label/branding and sell. Sometimes you may be able to alter the product qualities like color or fragrance of a white label product a little bit too.

Surprisingly, some of the well-known brands use white label products too. With white label products, the authority of branding is much important than the product itself. Again you can use Alibaba or Aliexpress to source white label makeup products from China for a comparatively small cost.

Manage shipping and delivery for a makeup business

If you decide to buy products in bulk, you can store them at your premises and handle the shipping and delivery all by yourself. Also, you can use third-party fulfillment services like FBA to manage storage, picking, and shipping for your makeup products. Read more on: How to handle eCommerce shipping and delivery

If you choose dropshipping, you don’t have to worry about any of the above things. In dropshipping, you just have to forward your customer’s shipping address to your supplier, and they arrange to send the product to your supplier directly.

Now you are ready to start your makeup business online

If done right, selling makeup online can be a lucrative business idea to start right now. In this guide, we have discussed how to start a makeup business with two methods.

Selling makeup by promoting affiliated products is a simple way to get started with your business. So, you can have time to build your audience in the beginning by creating makeup tutorials and influencer marketing.

If you already have an established audience for a makeup business, you can readily start a makeup business with dropshipping. Then you can even sell white-label products with your own branding. That is the simplest way to start a makeup line online.

So, if you have any other questions about starting a makeup business, you can send me an email..

Cheers.