Find how to sell makeup online. Let us learn how to find products, where to sell, and the best marketing tactics to sell makeup online. Who knows, this time next year, you will be running a six-figure makeup business.
You might be someone who is looking for a way to turn your passion for makeup into an income stream. Or you may be looking for the steps to start an eCommerce business to sell makeup. Perhaps, you are a social media influencer who is thinking of making money by starting a makeup line targeting your followers. Whatever your business goal is, this guide is the right place to learn how to sell makeup online.
In this guide, you can learn the steps to start selling makeup online. We will talk about how to find products to sell, how to create a stunning online store, and how to streamline the marketing process for your new makeup store.
Today, there are hundreds of ways to sell makeup. For example, you can start dropshipping, sell white-label products with your own branding, or even start making them. Similarly, there are many different ways to market your products as well. For example, social media marketing strategies would be the ideal option for you. So, in this guide, we will cover all these topics and more.
How much does it cost to start a makeup line
It will not cost you a fortune to sell makeup online. There are thousands of white-label makeup products that you can customize with your own branding to start a makeup line. In fact, most of the social media influencers and fashion models use this method to start their own makeup lines. So, it can cost you around $500 to start a custom branded makeup line. However, if you choose dropshipping to sell generic cosmetics online, you can start such a business with around $200 in hand.
That is being said, starting an end-to-end makeup line with product development, getting approvals, branding, and everything would significantly increase your budget than outsourcing products. So, if you are just starting up, it might be better to start by outsourcing products to keep expenses low and to test ideas. Once you get some traction, you can start working on developing your own products.
Can you start a makeup line with no money? Well, technically, it is possible to start dropshipping makeup without any investment. However, it is a tedious and very slow process. Sometimes it is not worth your time trying to start an online business with no money. The cost of starting an online business can vary depending on many factors, like the business services that you are going to choose, your final goals, etc. Today, there are a lot of low-cost business services available for online businesses. In this guide, we will give you some examples of such services and tools for you to use in your business.
How to sell makeup online
Here are the steps to sell makeup online.
- Research for cosmetic niche ideas
- Decide whether you should make, use white label products, or use dropshipping to sell makeup
- Select the best platform to sell makeup online
- Plan and launch social media marketing campaigns to find customers
Now, let’s go through all the above steps in detail.
Research for cosmetic niche ideas
As any other business, researching for niche ideas is the starting point of selling makeup online. A niche product is a product that has a specific customer base. For example, workout proof makeup is a special type of makeup that has a specific target audience. So, it can be a niche to start an online store.
So, why can’t you just sell any makeup in your eCommerce store? Well, you can. But, when you are first starting an eCommerce business, it is a lot easier to do marketing for a niche store. When you start a niche store, you can make the branding, ads, product listings, and even the tone of your business to please your target audience. So, you can drastically increase your chances of making a sale. Therefore, do not forget to pick the best niche to start selling makeup online.
Here is a list of possible makeup niches for you to get an idea.
- Vegan or Cruelty-free makeup
- Workout-proof makeup
- Makeup for elders
- Hypoallergenic makeup
- Makeup for colored skins
Likewise, try to pick a niche for you to build your makeup business.
Getting ideas to sell makeup online
If you are so passionate about makeup, perhaps you already know what to sell. But, sometimes our tastes might not be so popular among other people. So, since you are planning to sell makeup online, it is better to get some sort of proof for your product ideas. There is a neat little trick to do this. As you know, Amazon is the top eCommerce marketplace around. So, they have a massive customer base. That means, what is popular on Amazon is probably what people are actually looking for. That is why we need to start vetting in it to get product ideas as well.
Additional Reading: Two hacks to find winning products to sell online
Decide whether you should make, use white label products, or use dropshipping to sell makeup
Here comes the big question. How to find makeup products to sell online. Well, you have basically four options to handle this. Let’s find out.
Making your own makeup products
Yes, that is right. You can learn from YouTube and make homemade makeup in your kitchen. There are many simple makeup products that you can make with minimal facilities. But, make sure to comply with your local regulations for making cosmetics. Here is a link to the FDA Fact sheet for making cosmetics. You might also need to find your local regulations that govern such processes.
Manufacturing makeup products
Well, this can be a bit big step for you. But, if you are thinking of going big, you can always find a local or international cosmetic manufacturing plant to make your own line of makeups. If you have a tried and tested formula for your own product line, fearlessly go ahead and start working with a manufacturer. You can pick a Chinese cosmetic manufacturer from Alibaba, or you can search for a local cosmetic manufacturer to do the job.
Using white labels (Private labels) to sell makeup
White labels are generic products, which you can add your own label/branding and sell. Sometimes you may be able to alter the product qualities like color or fragrance of a white label product a little bit too. Surprisingly, some of the well-known brands use white label products too. With white label products, the authority of branding is much important than the product itself. Again you can use Alibaba or Aliexpress to source white label makeup products from China for a comparatively small cost.
If you just wanted to dip your toes in this business with the least amount of capital investment, re-selling other brands on your online store can be the best way to start your business.
If you decide to re-sell makeup products, you can either
- Buy makeup products in bulk, maintain your own inventory and sell
- Or, can start a dropshipping business, without maintaining an inventory
Finding suppliers to re-sell makeup products
If you decide to re-sell popular makeup brands, first you may need to seek the brand’s permission to re-sell. So, you can be an authorized re-seller. On the other hand, if you decide to use generic Chinese brands from Alibaba, make sure to ask for the certifications for the ingredient claims. For example, if your supplier claims that their makeup products are organic, make sure to ask for a certification. You might need these confirmations later. Also, make sure to check your supplier’s products against the cosmetic database to be on the safe side.
Shipping your makeup products
If you decide to buy products in bulk, store them at your premises and sell them, you need to find wholesale suppliers that ship to your country. If you are new to product shipping, find suppliers who can deliver the products to your doorstep, even for a slightly higher shipping cost. Otherwise, you have to work on clearing your products from customs and most of the other hard work.
If you choose dropshipping, you don’t have to worry about any of the above things. In dropshipping, you just have to forward the shipping address of your customer to your supplier, and they arrange to send the product to your supplier directly.
How to create an online store to sell makeup
Selling products online is not as hard as it seems to be. There are so many off-the-shelf tools, platforms, and solutions, which enable you to build an online store without any coding knowledge. Apparently, there are two ways to build an online makeup store. You can either use an existing marketplace or build your own e-commerce website.
If you are serious about your make up business, starting an online store is the best way to sell makeup online. Creating an online store doesn’t cost a fortune. And, you can even make one for yourself without any technical knowledge.
On the other hand, you can even sell makeup online on an e-commerce marketplace like eBay or Amazon. There you will have ready-made shop templates to build your store. Also, you will automatically be a part of their marketing campaign, which gives you a better chance of making more sales. But, the downside of using an e-commerce marketplace is limited possibilities for customization.
If you are thinking of selling makeup on eBay or Amazon, I highly recommend you go through this guide on how to start selling on eBay to learn about eBay selling.
Plan and launch social media marketing campaigns to find customers
Nearly 90% of the eCommerce startup failures are due to the lack of marketing success. So, undoubtedly, having a proper marketing strategy is vital for any online business. While there are many types of marketing strategies available, here we are going to talk mainly about social media marketing. The reason is, businesses like selling makeup can come up with stunning visual content for your products. For example, you can take eye-catching photos and intriguing videos using makeup products. And, such content works best on social media platforms.
Facebook and Instagram marketing
When it comes to social media marketing for a makeup business, Facebook and Instagram networks are the best platforms to get started. So, you can plan your marketing strategy entirely on those two platforms. You can start a Facebook page and an Instagram account for your makeup store, and start posting content as part of your content marketing strategy. Then, you can even run paid ads targeting the demographics of your target marketing on the platforms as well. Also, Facebook Messenger is a great tool to handle customer support as well. So, those two platforms are like a Swiss army knife of your marketing mix. Learn how to start a strong Facebook marketing strategy and how to use Instagram to sell makeup online
Influencer marketing to sell makeup online
Influencer marketing is again a highly productive marketing strategy with a higher ROI for an online cosmetics business. When it comes to influencer marketing, do not think that you have to hire celebrities to get endorsements for your makeup line. Now you can work with micro-influencers and even with your loyal customers to build an influencer marketing strategy without costing a fortune. Since influencer marketing gives the highest ROI across all the paid marketing channels, around 80% of the marketers love to have influencer marketing in their marketing mix. So, it makes sense to start vetting in it.
Content marketing to sell makeup online
Needless to say, selling makeup is a highly competitive business. There are thousands of online makeup sellers and it would hard for your reach your target audiences cutting through all the noises. So, rather than trying to reach those customers who are ready to make an immediate purchase, which is really hard and expensive, you can try to reach those who haven’t started their purchasing journey yet. You can do this by running a content marketing strategy to lure your future customers through education. For example, you can start posting makeup tutorial videos and suggest your makeup products within those videos. This strategy is called content marketing, and you can perfectly adapt that for an online makeup business.
If done right, selling makeup online can be a lucrative business idea to start right now. In this guide, we have discussed finding product ideas, sourcing makeup products, and starting an eCommerce website to sell makeup online. The most tricky part of starting an online business is the marketing phase. So, we have given some ideas for you to start a social media marketing campaign for your online cosmetics store. All these ideas, tips, and tricks will help you to get an overview idea about how to sell makeup online.
What’s next? Read more about digital marketing.
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