How to sell kids clothes online – Startup guide

Selling kids clothes online

Let’s learn the best way to sell kids clothes online. In this guide, we will discuss how to start and run a successful online kids clothes store. If done right, this can also lead you to a much bigger eCommerce fashion business as well.

What do you need to know about starting an online business to sell kids clothes online?

The first thing is, starting an online business is a lot easier than you may think. Especially if you want to start an online business to sell kids clothes online, there are plenty of free/low-cost business resources that you can readily use.

Also, in this guide, we are going to discuss a unique way to handle marketing for your online kids clothes business as well. Obviously, you won’t be able to compete with big players in the industry like Disney, Carter’s, GAP, Van Heusen, etc. So, we will talk about a different way to reach your potential customers in a more personal way.

Here is a basic summary of how to sell kids clothes online

  1. Do market research to find the competition to sell kids clothes online

  2. Find suppliers if you are planning to re-sell kids clothes online

  3. Use a print-on-demand service if you need to have custom designs

  4. Decide whether to start an online eCommerce website or to list your kids’ clothes on popular marketplaces

  5. Start marketing to sell kids clothes online

The content lineup

You can click on the links to scroll down to those particular sections.

  1. Market analysis to start selling kids clothes online
  2. How to find kids clothes suppliers
  3. Designing, making, and selling your own kids clothes
  4. Where to sell kids clothes online
  5. How to handle marketing for your business

1.    Market analysis to start selling kids clothes online

First things first, let’s find out our opportunities to sell kids clothes online. In this market research, we’ll find out about the possible competitors, most popular markets, product ideas, and a few marketing ideas for sell kids clothes.

Competitors for a kids clothes business

Well, there are two types of competitors that we need to search for.

  • Popular brads
  • Those who are dominating the google for “kids clothes” keyword

Popular brands are the clothing lines that people directly search on Google and look for when they are at physical stores. Those are usually million-dollar businesses, and there is no point of trying to compete with such juggernauts. For example, Disney, Carter’s, GAP, Van Heusen, etc. are those famous brands. Let’s be cool and stay away from them.

However, we need to focus a bit more on who is dominating Google for kids clothes keyword. Since we are going to sell kids clothes online, they can be our closest competitors. To do this, we are going to a SERP (search engine results page) analysis for Kids clothes search.

Here is a screenshot of the SERP for a Google search on Kids clothes.

The above screenshot gives us some vital information about our competition. As you can see the top of the page is dominated by paid ads. Then comes the local shops marked on a map. After that, there are a number of organic results, which consists of some famous brands. So, they are your competitors. However, as you can see that they are extremely popular in this business. So, even though we have identified them as your competitors, you don’t need to compete with them to sell kids clothes online. But, you can always get inspirations from them.

Getting inspirations from competitors

Once you have identified your competitors,  rather than trying to beat them, try to get inspired by their way of doing business. They become the top results on Google for a reason. So, carefully study what they do and try to follow them. For example, you can subscribe to their email newsletters or follow them on Facebook and see how they are engaging with customers. Also, you can get plenty of product ideas from them as well.

If we can’t sell kids clothes on Google, where can we sell them?

Simple, let’s go to Facebook. People usually search for products on Google when they really need to buy something. So, their purchase intent is high. And, that’s why it’s so competitive to be on Google. However, if you can show your products to Facebook users (who don’t have any purchase intent yet) and intrigue them to buy from you, that would be the best way to bypass that competition. We’ll talk more on this towards the end of this guide.

Popular markets to sell kids clothes online

You can easily get an idea of popular markets to sell kids clothes by doing keyword research. Keyword research is basically getting insights into the things that people search online. Don’t worry, here we have done that for you. Below screenshot is the SemRush results for the keyword kids clothes.

As you can see from the above screenshot, countries like Kuwait, USA, UAE, and Hong Kong have the highest competition for these keywords. That means those marketplaces are full of potential buyers. So, when we handle the marketing to sell kids clothes online, we are going to focus more on these countries.

2.    How to find kids clothes suppliers

If you want to start a kids clothes business without having to invest a large amount of money, re-selling kids clothes is the best way to get started. Especially if you can use dropshipping, you can further lower your business budget.

What is dropshipping

Dropshipping is a popular order fulfilment model. When you do dropshipping, you don’t have to purchase any product stock beforehand. So, you don’t need any upfront fees. All you have to do is, create product listings on your store for the products that you are going to sell. Then, when you get a new order, you can forward that order to your dropshipping supplier, who will pack and deliver the products to your customers on behalf of you. So, basically, nothing goes out of your pocket before making a sale.

If you like to learn more about dropshipping, use our free dropshipping start-up guide to learn the best way to start dropshipping.

Searching for dropshipping suppliers to sell kids clothes online

AliExpress is the most popular place to find dropshipping suppliers for almost everything. However, if you are thinking of selling kids clothes on popular online marketplaces like eBay, you need to find a dropshipping supplier that you can enter into a sales agreement. That because eBay asks for your dropshipping agreement to sell dropshipping products on their platform. So, use this guide about How to find dropshipping suppliers, there we have included a dropshipping supplier directory as well.

3.    Designing, making, and selling your own kids clothes

If you have a knack for creative work, maybe starting to design kids clothes by yourself can help you to get a competitive advantage for your online kid’s clothes business. Because then you can sell some unique cloth designs, you will be able to have better control over your pricing strategy.

Using print-on-demand service to sell custom-designed kids clothes online

Print-on-demand services let you enjoy the benefits of dropshipping while offering you the flexibility of having custom-designs. Here are the steps to using a print-on-demand service to sell customised kids clothes online.

  • Come up with fantastic design ideas for your clothing line. You can use websites like Pinterest and Etsy to find excellent design inspirations. However, make sure not to use any copyright protected designs on your clothes. For example, it can be lovely to have Disney characters on the kid’s clothes that you sell online. However, if you do so, make sure to stay ready to face a lawsuit from Disney.

  • Use the mockup generator provided by a print-on-demand service like Printful. You can simply pick a suitable kids cloth design from their standard products and upload your design to customise what they have. Below image shows a design that I have made using Printful.
  • Once you are ok with the design, download suitable mockup images to list on your online store. You can use these images on any marketplace to create a product listing. Also, if you like, you can even order one for yourself to check the product quality and design quality.

  • Once someone makes a purchase for this kids cloth from your online listing, you can create an order on Printful dashboard to fulfil the order. So, they will print, pack, and deliver these kids clothes on your behalf. Printful is a subsidiary of Shopify. So, if you have a Shopify store, you can add Prinful as a plugin, which makes the fulfilment process automated.

Sewing kids clothes to sell online

If you have time, skills, and other resources for dressmaking, you can even sew kids clothes to sell online. However, I am not an expert in this area, so you might need to look for some other resources to learn the best practices for taking up sewing as a business. All I can think of is, there should be some methods to speed up the process by improving efficiency when sewing for business.

4.    Where to sell kids clothes online

There are basically two places to sell kids clothes online. One is popular marketplaces like eBay or Etsy, and the other place is on your own online website.

Starting to sell kids clothes on eBay and other popular online marketplaces are pretty much straight forward. For example, if you are thinking of selling on eBay, this beginner’s guide to selling on eBay will help you to learn everything you need to know about starting a kids clothes business on eBay.

Selling kids clothes on your own online eCommerce store

If you have a definite plan for the future to grow your kid’s clothes business, it is better to start an online eCommerce website to sell the kids clothes. So, you can start working on building a brand from day one. Also, having an eCommerce site will help you to develop authority for your brand as well.

Starting an online store is not an intimidating process anymore. If you have some sort of idea on how websites work, you can create a stunning website in a weekend. However, there is always an option to hire a freelancing web developer to get done your online store within a couple of days. And, if it is a simple Shopify or WordPress website, there are plenty of freelancers who would do it for under $100.

Want to learn how to start an online store? Use our step-by-step guide to learn from the basics. Also, you can find freelancing web designers to make one for you as well.

5.    How to handle marketing for your business

Do you know that nearly 90% of the dropshipping startups fail within the first couple of years? Well, the most dominant reason for those failures is the lack of marketing knowledge. Well, you don’t have to be a digital marketing guru to sell kids clothes online. However, knowing the basics of best digital marketing practices is essential to survive and thrive in this business.

If you remember, when we were talking about the market analysis, we have seen that it is really hard to rank on Google or to run ads on Google to market your kid’s clothes business. And, we have identified that Facebook is the best way to get started. So, let’s discuss more how to use Facebook marketing to sell kids clothes online.

Using Facebook marketing to sell kids clothes online

Facebook has millions of active users. So, many businesses use Facebook as the primary marketing channel. Therefore, you can also use Facebook as the cash cow for your online kid’s clothes business.

You can learn everything that you need to know about developing your online business on Facebook using our complete blueprint for Facebook marketing.

Forget everything else and focus only on Facebook

I am running an online pet toys business, and I use Facebook as the only marketing channel. Trust me guys, it really works. You can literally find your entire customer base (everyone you need to sell your kids clothes) on Facebook. So, at least in the beginning, forget every other marketing channels and focus on Facebook alone.

Note: If you are starting an online eCommerce store to sell kids clothes online, it is better to focus a bit about on-page SEO (search engine optimization) practices as well. Even though you won’t see any visible results anywhere soon, making your site SEO ready will help you to save a ton of money when it comes to the later stages of your business. So, follow at least the on-page SEO practices, like selecting the right URL structures, having proper titles, descriptions, and properly naming and optimizing images for the web.

Getting your first sale is the hardest step of selling kids clothes online

Let’s admit it. Unless you are super lucky to have something that makes your business to go viral,  selling the first set of kids clothes can take weeks or even months. However, abandon your business because you are not getting any sales. If you are not getting any sales,  try to analyse and see what you are doing wrong.  For example, check this guide to see the possible reasons for not getting any sales. Likewise, try different approaches to make it a reality. When I first started, I couldn’t do well for like two years. However, slowly adjusting your process in the right direction can make a difference.

Are you ready to sell kids clothes online?

In this guide, we have outlined the basic workflow to start selling kids clothes online. First, we have gone through market analysis to check the feasibility of starting an online kids clothes business. Then we have discussed the use of dropshipping and print-on-demand services to sell kids clothes online. Finally, we talked about different places that you can list and sell kids clothes online, and also we discussed the importance of using Facebook marketing for getting your first sale.

Starting an online business is not an overnight process. It requires patience and dedication. So, if you are planning to sell kids clothes online, make sure to stay ready to anticipate many barriers along the way. However, remember not to walk away when things are not going well. Always try to analyse and adjust to being on the right track.