It doesn’t matter if you are looking for a way to sell used clothes or new ones; here is the best way to sell kids clothes online and build an excellent income out of it.
This is a tried and tested method, and you don’t need any special marketing or online business skills to sell kids clothes. And, if you can do this right, this could be a game-changer for you.
Here is how to sell kids clothes and make money from home
1. Find and prepare the clothes
First, you have to find kids clothes to sell. If you have a pile of used clothes, that is even fine. Otherwise, you can buy some discounted clothes from AliExpress or Amazon. Find them, and if they are pre-owned, clean and iron them properly.
2. Start a Facebook parenting meme page
Alright, this may sound odd. But trust me, this is a proven way to sell not only the kids clothes but anything online. If you read my other beginner-friendly online business ideas, you will see that I have been using this method extensively. Create a FB page with a funny twist, and start reposting funny memes about parenting and babysitting. Starting a Facebook page is easy, and you can definitely do that.
3. Run a cheap ad set to get more followers
Spend $5 a day for 7 days and run a simple ad to get more followers. It will be $35 in total, and you can cover it back in a day after starting to sell kids clothes. If you have the right ad copy, it will cost you less than $0.02 per like. So, in these 7 days, you can have more than 1500 likes on your Facebook page. And, by selecting your target audience to be the women living within a few miles of your city, you can have a super targeted audience to start selling kids clothes.
4. Start advertising kids clothes for free
Now you have a highly targeted audience at your disposal, and it is your Facebook meme page. Since you have been posting parenting memes, the majority of the followers of your page should be parents. So, now you can slowly start sharing about your kid’s clothes business. But, make sure to have a balanced content mix. At least 80% of your posts should be funny parenting memes, and you can only post about the kid’s clothes once a day. Otherwise, your page will become too salesy, and you will lose engagement.
You can effectively use the Facebook marketplace or Page store as your sales channel and share the listings on your page to increase your chances of making a sale.
5. Pack and deliver sold kids clothes
Once you made a sale, you can contact them via Facebook and arrange the payment and delivery. There is nothing fancy about this stage.
That is it. That is pretty much everything you need to know about how to sell kids clothes online. If you have any questions, you can simply contact me and ask them directly.
Next, if you want to scale up this kids clothes business, let’s go to the next step and see how to use print-on-demand or dropshipping to find kids clothes to sell. Also, we have to talk a little more about marketing as well.
How to find kids clothes suppliers
The above method to sell kids clothes works for both used (pre-owned) and new clothes. However, if you want to scale up your business, obviously, you will need to start re-selling new clothes on your Facebook page.
So, in this section, we will see two ways to find kids clothes to re-sell online.
Using dropshipping to sell kids clothes
Dropshipping is a popular order fulfilment model. When you do dropshipping, you don’t have to purchase any inventory beforehand. So, there are no upfront fees.
All you have to do is, create product listings on your Facebook page shop for the kid’s clothes that you are going to sell. Then, when you get a new order, you can forward that order to your dropshipping supplier, who will then pack and deliver the products to your customers on your behalf. So, basically, nothing goes out of your pocket before making a sale.
If you like to learn more about dropshipping, use our free dropshipping start-up guide to learn the best way to start dropshipping.
Searching for dropshipping suppliers to sell kids clothes online
AliExpress is the most popular place to find dropshipping suppliers for almost everything. However, if you are thinking of selling kids clothes on popular online marketplaces like eBay, you need to find a dropshipping supplier that you can enter into a sales agreement. That is because eBay asks for your dropshipping agreement to sell dropshipping products on their platform. So, use this guide about How to find dropshipping suppliers, there we have included a dropshipping supplier directory as well.
Designing, making, and selling customized kids clothes
If you have a knack for creative work, maybe starting to design kids clothes by yourself can help you to get a competitive advantage for your online kid’s clothes business. Because then you can sell some unique cloth designs, and you will be able to have better control over your pricing strategy.
Using print-on-demand service to sell custom-designed kids clothes online
Print-on-demand services let you enjoy the benefits of dropshipping while offering you the flexibility of having custom designs. Here are the steps to using a print-on-demand service to sell customised kids clothes online.
Come up with fantastic design ideas for your clothing line.
You can use websites like Pinterest and Etsy to find excellent design inspirations. However, make sure not to use any copyright protected designs on your clothes. For example, it can be lovely to have Disney characters on the kid’s clothes that you sell online. However, if you do so, make sure to stay ready to face a lawsuit from Disney.
Use the mockup generator provided by a print-on-demand service like Printful.
You can simply pick a suitable kids cloth design from their standard products and upload your design to customise what they have. The below image shows a design that I have made using Printful.
Once you are ok with the design, download suitable mockup images to list on your online store
You can use these images on any marketplace to create a product listing. Also, if you like, you can even order one for yourself to check the product quality and design quality.
Once someone makes a purchase for this kids cloth from your online listing, you can create an order on Printful dashboard to fulfil the order.
So, they will print, pack, and deliver these kids clothes on your behalf. Printful is a subsidiary of Shopify. So, if you have a Shopify store, you can add Prinful as a plugin, which makes the fulfilment process automated.
Sewing kids clothes to sell online
If you have time, skills, and other resources for dressmaking, you can even sew kids clothes to sell online. However, I am not an expert in this area, so you might need to look for some other resources to learn the best practices for taking up sewing as a business. All I can think of is, there should be some methods to speed up the process by improving efficiency when sewing for business.
Other places to sell kids clothes online
There are basically two other places to sell kids clothes online. One is popular marketplaces like eBay or Etsy, and the other place is on your own online website.
Starting to sell kids clothes on eBay and other popular online marketplaces are pretty much straightforward. For example, if you are thinking of selling on eBay, this beginner’s guide to selling on eBay will help you to learn everything you need to know about starting a kids clothes business on eBay.
Selling kids clothes on your own online eCommerce store
If you have a definite plan for the future to grow your kid’s clothes business, it is better to start an online eCommerce website to sell the kids clothes. So, you can start working on building a brand from day one. Also, having an eCommerce site will help you to develop authority for your brand as well.
Starting an online store is not an intimidating process anymore. If you have some sort of idea on how websites work, you can create a stunning website in a weekend. However, there is always an option to hire a freelancing web developer to get done your online store within a couple of days. And, if it is a simple Shopify or WordPress website, there are plenty of freelancers who would do it for under $100.
Want to learn how to start an online store? Use our step-by-step guide to learn from the basics. Also, you can find freelancing web designers to make one for you as well.
How to handle marketing for your business
Do you know that nearly 90% of online business startups fail within the first couple of years? Well, the most dominant reason for those failures is the lack of marketing knowledge. Well, you don’t have to be a digital marketing guru to sell kids clothes online. However, knowing the basics of best digital marketing practices is essential to survive and thrive in this business.
Forget everything else and focus only on Facebook
I am running several online businesses, and I use the Facebook marketing strategy which I have described in the beginning as the only marketing channel. Trust me, guys, it really works. You can literally find your entire customer base (everyone you need to sell your kids clothes) on Facebook. So, at least in the beginning, forget every other marketing channel and focus on Facebook alone.
Note: If you are starting an online eCommerce store to sell kids clothes online, it is better to focus a bit on on-page SEO (search engine optimization) practices as well. Even though you won’t see any visible results anywhere soon, making your site SEO ready will help you to save a ton of money when it comes to the later stages of your business. So, follow at least the on-page SEO practices, like selecting the right URL structures, having proper titles, descriptions, and properly naming and optimizing images for the web.
Getting your first sale is the hardest step of selling kids clothes online
Let’s admit it. Unless you are super lucky to have something that makes your business to go viral, selling the first set of kids clothes can take weeks or even months. However, abandon your business because you are not getting any sales. If you are not getting any sales, try to analyse and see what you are doing wrong. For example, check this guide to see the possible reasons for not getting any sales. Likewise, try different approaches to make it a reality. When I first started, I couldn’t do well for like two years. However, slowly adjusting your process in the right direction can make a difference.
Are you ready to sell kids clothes online?
In this guide, we have outlined the basic workflow to start selling kids clothes online. First, we have gone through market analysis to check the feasibility of starting an online kids clothes business. Then we have discussed the use of dropshipping and print-on-demand services to sell kids clothes online. Finally, we talked about different places that you can list and sell kids clothes online, and also we discussed the importance of using Facebook marketing for getting your first sale.
Starting an online business is not an overnight process. It requires patience and dedication. So, if you are planning to sell kids clothes online, make sure to stay ready to anticipate many barriers along the way. However, remember not to walk away when things are not going well. Always try to analyse and adjust to being on the right track.