Learn how to start a successful online clothing store
Tried and tested business startup strategy, intuitive tools, and personal support to help you start selling clothes online.
We tell you everything that you need to know about how to sell clothes online. Our learning resources will help you to set up an online store quickly, find suppliers, and start selling without any hassles.
Disclaimer: This information is general in nature and for educational purposes only. And, it does not constitute formal financial, investment, or business advice.
How to sell clothes online
Here is how to sell clothes online. Follow these steps to build a successful online clothing brand.
Find and spy on your top clothing business competitors to get information about their products, customers, and marketing strategy. Semrush offers a great competitor analysis tool that you can use to spy on your competitors.
Find products and suppliers
Search for the best selling products and clothing trends. Find wholesale or dropshipping suppliers through supplier directories. Also, you can try using print-on-demand services to sell clothes online.
Build an online store
You can use Shopify to create an amazing online store without any technical knowledge. It has everything your need to create an online store for a clothing business. And, best of all, here you can try Shopify for free first.
Start marketing to sell clothes
The most challenging part of starting an online clothing store is marketing. The internet is full of competition, and the effectiveness of your marketing strategy is only way to make sales. Therefore, you need to work on Facebook marketing and Selling on Instagram to boost your sales.
How to start an online business
Starting an online business is easier than you may think. Today, there are many off-the-shelf solutions that anyone can use to build a business from the ground up without any professional support.
Similarly, you can start selling clothes online using the same set of business and marketing tools. Then, add a little bit of creativity to make your business stand above the competition.
Read our complete guide on how to start an online business
Evaluating the competition to sell clothes online
Knowing the ins and outs of your competition is a failproof way to sell clothes online. Once you know what works well in the industry, you can select the right products, the right audience, and the right marketing strategy without losing money and time.
Search on Google for clothing stores
Simply type in “buy t-shirt”, or any other type of product that you are planning to sell, on Google and see who are the top players in your industry.
If you are target market is those who are living in another country, use a free vpn service to change the country on Google, and see the search results related to that country.
Use Semrush to spy on competition
Once you get to know the names of your clothing business competitors, you can use Semrush Competitor Overview tool spy on them.
Then you can get a comprehensive data report with website traffic, visitors, ad campaigns, PR, other competitors, and even market trends.
Talk with potential customers
Once you get to know your potential customers, find some with similar buyer persona, and talk with them about their expectations about buying clothes online.
This is a proven way to identify the market gaps, which you can address as the unique selling propositions of your clothing business.
Sit back and analyze your data
Take time, go through all the data that you have gathered from Google, Semrush, and personal interviews.
Try to find out a potential market gap to sell clothes online. Do not start just another online clothing store. Sell clothes in a way that your potential customers would embrace your brand.
Find products and suppliers to sell clothes online
Are you planning to re-sell, dropship, or manufacture clothes? Find out the pros and cons of these methods.
Re-sell clothes from wholesale suppliers
If you can afford to buy an inventory, maintain a warehouse, and handle shipping, re-selling clothes from wholesale suppliers is a good way to start an online business.
You can find lots of verified wholesale suppliers on online directories like Salehoo. Then, before you make any bulk purchases, order samples and verify the quality, seller communication, and prices.
Using dropshipping to sell clothes online
If you cannot afford to buy a full stock of products before starting your business, you can simply try dropshipping to sell clothes online. It is a cheap and easy way to kickstart your business.
When you use dropshipping suppliers, they directly send the products to your customers, from their warehouse, on your behalf. So, you don’t have to worry about buying a whole lot of products before making any sales.
Read how to start dropshipping to learn the complete process.
Using print-on-demand to sell customized clothes online
When you work with wholesale or dropshipping suppliers, you have to sell clothes that are available pretty much everywhere. So, you will have less room to play with your product pricing strategy.
However, if you use a print-on-demand service to sell clothes online, you can sell unique designs to differentiate your products from others. Also, most of these services deliver the products to your customers as well. So, it is a hands-free way to start selling unique clothing designs online.
Creating a customized clothing design with print-on-demand is easy. All you have to do is get a fantastic clothing design by a freelance designer and upload that design to the POD design tool. That is it. Then, they will print, pack, and deliver the product to your delivery address.
Creating an online store to sell clothes
Starting an eCommerce website is an easy task. And, anyone can create an online store without any coding or design skills.
Shopify is an easy and beginner-friendly platform to create an online store to sell clothes. And, most importantly, it has scalable pricing plans for you to upgrade your store as it grows.
However, if you need any support to create an eCommerce store, you can hire a freelance web developer to get it done. It will not cost you more than $50 on Fiverr.
Sell clothes anywhere and sync your inventory
You can reach customers on Facebook shops, Instagram, Amazon, Etsy, or even In-store and manage all your inventory and sales data from one location with Shopify.
Beautiful designs to choose from
You can easily customize your online clothing store with well-optimized themes. So, you do not need any special design or coding skills to create a blazing web store to sell clothes.
Apps to add custom functionalities
Shopify has a great app library, where you can find an app to add many custom features to your online store. It also has apps to run dropshipping or Print-on-demand clothing store.
Scale-up your clothing business as it grows
From $29 a month to $2000 a month, Shopify offers scalable pricing plans for every stage of your online clothing business. It is a great way to start small and grow big.
Create a clothing brand that sticks
Branding is an important part of starting a business. It is imperative when it comes to selling clothes online.
A good branding design helps your customers remember your business and its products. And, it can also give you an edge over the conversion rates.
Hire a designer to create a professional logo for your clothing store
The logo is an important element of your clothing store. It will on your website, social media, labels, packaging, invoices, and everywhere.
So, it is important to have a good logo design for your business. Hiring a professional logo designer is right way to get it done.
How to sell clothes on Instagram
Instagram business is a great way to drive real sales for your online clothing business. From major brands across the globe, local family businesses, and everything in between uses Instagram as a major sales channel. Below you can find some success stories of how the fashion industry is crushing it on Instagram.
Fashion Flash used a multi-phase campaign strategy and video ads in Instagram Stories to get a 10% increase in website visits, 6% increase in event registrations on website.
Luxury beauty brand Lancôme Turkey used ads in Instagram Stories to its Mother’s Day campaign and received 4x increase in leads and 66% lower cost per lead.
J&Co Jewellery ran video ads and photo ads in Instagram Stories to celebrate reaching 50k Insta followers, which generated 58% of total sales and 13% lower cost per sale.
Create content that sell
The only secret of running a successful social media marketing strategy is to constantly create engaging content like photos and videos.
Just capturing a photo from your mobile phone and publishing it on social media is just fine, unless there is an easy way to add a little bit of magic on to your posts.
Use Canva to polish up your content
There is a free tool called Canva, which is a great alternative to any other photo and video editing tools.
It has plenty of pre-built templates for you to quickly edit and publish your content in a single click.
How to sell clothes online – Final thoughts
Selling clothes online is a great and safe entry point for eCommerce. If you use dropshipping or print-on-demand to sell clothes, you can reduce the costs even more. So, it won’t hurt you financially if something went terribly wrong. Once you learn the ins and outs of this business, you can comfortably invest more and scale up your business faster.
The most challenging part of selling clothes is where you have to manage your marketing strategy. However, focus more on Instagram and Facebook advertising, in the beginning, to spread the word and build an audience.
Finally, here we did not mention about getting business license or permissions to sell clothes online. That information depends on the country and state of your business. So, refer to local authorities to get more information regarding the legal aspects.
So, we wish you good luck with your online clothing business. You can send us an email to “firstname.lastname@example.org” if you have any questions about selling clothes online.