Marketing for dropshipping… Ah, the topic that dropshipping business owner struggles with. But, don’t worry, here we have created a 7-step guide that you can use to learn the right way to market dropshipping products. Let’s have a look.
What makes marketing for dropshipping so hard?
Dropshipping is quite different than traditional business methods. In dropshipping, there are thousands of sellers who are selling the exact same product. Also, since dropshipping is an eCommerce business, a potential customer has a choice to buy from any of these sellers without any restrictions. And, needless to say, there is a cut-throat price competition as well.
So, you can imagine how hard it is to reach a potential customer and make a sale! That is why you must learn these 7-steps to handle marketing for your dropshipping store.
The 7-step dropshipping marketing strategy
Dropshipping marketing strategy for your business
- Define the target market for your dropshipping business
Having a clear idea about your target market helps to work on the rest of the marketing strategies for your dropshipping business.
- Use social media marketing
Social media has a tremendous potential to drive traffic to any business. With a proper audience-building strategy, you can use social media marketing as a growth hack for your business.
- Run Facebook Ads to achieve your marketing goals
Facebook ads are the quickest and easiest way to get started with marketing for a dropshipping business.
- Use up-selling and Cross-selling
Up-selling and Cross-selling is an essential part of marketing for a dropshipping business. With proper up-selling and cross-selling strategies, you can double your sales.
- start email marketing for dropshipping
Email marketing is a great way to get returning customers for your dropshipping business.
- Start content marketing for your dropshipping business
Content marketing helps you to attract new customers into your sales funnel in the early stages of their purchasing journey.
- Use text messaging to market your dropshipping products
Text messaging is one of the most underrated marketing methods. However, we found that it is more effective even than email marketing.
Scroll down, we’ll go through step-by-step examples to learn the above marketing methods in detail.
30 essential marketing tips for small business owners
We found that the lack of marketing knowledge is the most common reason for 90% of dropshipping business failures. So, don’t run your dropshipping business to a dead end! Learn these essential marketing skills to accelerate the growth of your dropshipping business.
Marketing for dropshipping – Learn with examples!
To give you a better idea about how to handle marketing for a dropshipping business, we have included step-by-step examples for each step.
Let’s start marketing for dropshipping by building an audience for your business
Marketing is all about reaching the right customer for your products. The right customer is the person who actually needs your products.
For example, there is no point in advertising meat products to vegans. Likewise, you need to find the right customers to sell your dropshipping products. In marketing, we call this process as selecting the target market for your business.
Once you have identified your target market, you have to start building an audience for your marketing campaigns.
Building your audience on social media is the easiest way to get started!
Almost everyone hangs out on social media. So, it is easy to build an audience on social media to get started with marketing for a dropshipping business. Usually, Facebook is the easiest social media platform to start your audience building.
How to start audience building on Facebook?
- Start a Facebook page for your business.
It is free and easy to start a Facebook page for your business. FB offers a step-by-step guided method to create a business page.
- Start posting
Do not try to post your products right away! I repeat, do not try to promote your products right away!! First, post only the “sharable” content, which are related to your niche, on your page. For example, if you sell pet-toys, you can start by sharing dog grooming tips, etc. In this way, you can gather your target audience onto your Facebook page.
Make sure not to post any URLs, until you get enough followers on your page. Also, by posting at the right time on Facebook is another way to get more organic reach.
Follow these steps until you build your audience on Facebook, and You can start selling afterwards.
- Run a Facebook ad campaign to get more followers, or to get more conversions.
We’ll discuss how to create a Facebook ad for the marketing of your dropshipping business in the next step.
Here is a little pro tip!
Getting an organic reach on Facebook is not easy. However, there is a hack to overcome this barrier. Here is our complete blueprint for a Facebook marketing strategy. There we have discussed everything that you need to know about running a successful Facebook marketing campaign for your dropshipping business.
How to create a Facebook Ad for your dropshipping business
Well, obviously you cannot wait until you get enough organic reach to start selling. That is why we need to run paid ads to accelerate the growth of the dropshipping business.
As we have mentioned earlier, Facebook ads are the easiest way to get started with marketing for a dropshipping business.
Facebook Ads manager offers a step-by-step guided process to create the ads for your business. It also offers the audience insights and analytics data to measure the performance of your ads.
- Go to the Facebook ads manager to start creating an Ad for your dropshipping business.
- Start creating an ad
As the first step, you will need to choose an objective for your ad campaign. There can be different marketing objectives for dropshipping businesses. It can be just selling a product, collecting email addresses, or getting more website traffic.
- Select your marketing objective
For this example, I am going to choose Conversions as my marketing objective for the dropshipping store. So, I can let my audience to make a purchase from my dropshipping store.
- Select your target audience for your ads
I normally prefer to use the Facebook audience insights tool to create the audience. It offers more details about the demographics of the selection. Later, you can save and import this audience into your ad campaign.
An additional tip for audience selection for the Ad campaigns
Avoid generic audiences!
When it comes to interests, our advice is to try to avoid any generic interests. For example, if you are selling pet toys, you can select pets or even dogs as interests. However, then it will pick all the people who like pets or dogs in general.
Since we do not want to advertise our products for those who do not own a pet, we need to select pet owners explicitly. They are the people who are interested in buying pet toys.
So, you need to select the people who like pet supplies (not just pets) on social media.
You can use your Facebook page followers as a sample!
If you have followed our strategy of audience building on Facebook, as in the previous step, you already have a great sample audience to run your ad campaign. So, all you have to do is select similar demographics for your ad audience.
- Follow the steps given on Ads manager to complete and run your ad campaign.
The rest of the ad creation process is pretty much straight forward. You can simply follow the guided process to complete the task.
Other social media marketing strategies for a dropshipping business
Using Facebook groups to promote your business
Facebook groups with huge fanbases are usually super engaging. Since any member can post on these groups, these pages get more posts and better reach.
So, if you could find a relevant facebook page for your niche, you advertise on that group for FREE!
Before you start,
Check if the ads are not against the group rules. Also, remember not to spam the group with your ads. Otherwise, the admins will remove you from the groups.
Also, do not use the group only to post ads. Create new conversations every day, ask questions and answer the questions to build up your reputation within that community.
Using influencer marketing for dropshipping
Influencer marketing provides an excellent opportunity for startup dropshipping businesses to grow their customer base. As the name suggests, influencer marketing means the use of a well-known or famous person in your niche to promote your products.
For example, if you are selling fitness products, you can get support from a fitness blogger, a vlogger or an Instagram fitness guru with lots of followers to promote your products.
When you select an influencer,
You can have freedom of picking someone who you afford to work with. Influencers with huge fanbase may be costly to reach. However, if you can find out a trending influencer, you can develop a business relationship which is mutually beneficial.
If you are selecting a trending influencer, you may not need to pay him or her at all. Sometimes cross-promotion would be sufficient. Sometimes, gifting them some products or product package will do.
There is a lot to learn about creating an efficient influencer marketing strategy. And, since it is beyond the scope of this guide, and we will discuss them in detail later.
Start content marketing for dropshipping
Content marketing is the process of creating and sharing blog posts, videos, and social media posts to attract customers for your sales funnel.
How modern customer journeys work?
Before we talk about content marketing for dropshipping, we need to understand how modern sales funnels work.
Now, everyone’s purchasing journeys start well before they come into their purchasing intent. For example, if someone wants to buy a headphone, they do not just type in “buy headphones online” on Google. Usually, they start by searching for the “best headphones” or “how to select a headphone”.
It is extremely costly to acquire a customer who is closer to his purchasing intent.
For example, if you check the ad cost for the keywords like “buy headphones online” the CPC (Cost per click) is around $3.50. However, if you check the ad cost for keywords like “best headphones” the CPC is around $1.00
That means, you can save a lot, if you do the hand-shake when your potential customers are at the early stages of their journeys, rather than waiting till they come closer to the purchasing intent.
Create content to capture the attention of your customers in the early stages of their purchasing journeys
If we go back to our headphone example, you can start creating blog posts, videos, and other social media content to target those who are searching for the best headphones.
By doing this, you are acquiring them into your sales funnel in the early stages of their purchasing journeys. Then, you can build your funnel strategy to move them down towards the conversions.
Using up-selling and cross-selling marketing strategies for dropshipping
So far, we have been discussing marketing strategies to attract new customers to your dropshipping business. However, marketing for dropshipping doesn’t end after you get a customer to your online store.
By working on the up-selling and cross-selling methods for the marketing of your dropshipping business, you can increase the average order value of your sales.
The process of persuading your customers to buy an upgrade or an expensive version of their initial purchase intent.
Suggesting and selling complementary products to the first sale.
You can start implementing up-selling and cross-selling marketing strategies for your dropshipping business at the product pages, on email marketing, and from retargeting ads.
Implementing up-selling and cross-selling marketing on dropshipping product pages
Have you seen the “Frequently bought together” section on Amazon?
That is a classic example of implementing on-page cross-selling strategies. You can do the same for your dropshipping business and sell more. Also, you can start giving suggestions on the product page to implement the up-selling strategies for your dropshipping business.
Using retargeting ads to do marketing for dropshipping
You can use Facebook Pixel installed on your site to gather information about user’s behaviours to run retargeting Facebook ads.
In this way, you can run Facebook ad campaigns for retargeting those who made contact with your business. So, you can start suggesting up-selling and cross-selling to improve your chances of getting a sale or to improve the order value.
Using email marketing for dropshipping
Email marketing is undoubtedly one of the most popular marketing methods for any business. You can use email marketing to promote your content, products, and for up-selling and cross-selling strategies.
Today, there is plenty of email marketing service (even for free) to start an email marketing campaign for your business.
Now you know the basic marketing strategies for a dropshipping store business, what’s next?
Now that you know the basics of how to handle marketing for a dropshipping business, make sure to keep your knowledge updated!
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