EB is your guide to eCommerce


How to build a powerful social media strategy for your business


In this lesson, we’ll learn how to build a social media strategy for your eCommerce business that gets results. Also, we’ll find out the dos and don’t when creating your marketing strategy on social media.


Advertisement



Improve your digital marketing skills

We have compiled a list of 30
essential marketing skills that every small business owner must learn. Learning those marketing skills will help you to accelerate the growth of your business.


Social media strategies lesson 1

This is the first lesson of our social media strategies. In this lesson, we’ll focus on how to create a strong social media marketing strategy for your eCommerce business. If you have you missed our previous lesson series about audience building, you can find it from the below link.

Build an audience first, and then start selling

Marketing on social media is not “that” simple, however…

It may seem easy, but it is not! Marketing on social media is not just posting your links on Facebook and waiting for new customers to your site. If social media works like that, our lives would be much more easy.

There are tons of behind the screen concepts and operations of running an effective social media strategy. However, if done right, social media has a tremendous power of taking your business to the next level. It can literally multiply your profits by thousands overnight!

So, let’s find out the best ways to build a powerful social media strategy for your business.


Advertisement


Thre are four things to consider when building a social media strategy

  1. The voice of your content
  2. Content that you share
  3. When do you share your content
  4. Translating your content readers to customers

The voice of your content on social media

Every business should have a voice. Also, that voice should be shaped based on the target audience demographics. It can be authoritative, or it can be playful. However, you should maintain your businesses voice within your social media marketing strategy.

The right selection of voice will help you to share resonating content among your followers. It can also help your content to go viral in your target market. Also, try to maintain the consistency of your brand’s voice throughout your social media channels. If your brand is known for authoritative presence, don’t try to be playful on social media. Otherwise, it can harm your brand.

The content that you share

Social media is all about being social. One of the most common mistakes that people do is, they try to use social media just to announce their marketing messages. This won’t work.

As we have discussed in the digital marketing trends for the future, personalization is one of the key strategies in future marketing. So, when businesses try to create social media strategies, they should also consider creating personalized content that can nurture a two-way communication with the followers. In this way, you can maintain the engagement with your followers.

So, when you share content, please don’t make them always about your products. Share stories about your events, workplace, or opinions to mix it up. Also, you can wish people who are celebrating festivals and holidays to build engagement.

When do you share your social media content

Timing is an important parameter in any social media marketing strategy. Posting at the right time and the right amount of posts can help you to get a better reach.

Posting at the right time – Find out the best time to post on social media, and adjust your schedules to post at that time. Otherwise, the organic reach for your content will get reduced, and you will always have to run paid ad campaigns to reach your audience.

Publishing the right amount of content – People are on social media, not only to listen to your brand messages. They are on social media for a different purpose. So, respect your followers by not overloading your content on their feeds. For most businesses, just 2-3 posts per day are more than enough to maintain engagement.

Translating your content readers to customers

The whole purpose of spending time and money to build a social media strategy is to sell your products and services. So, if your social media marketing strategy can’t sell, it is a waste of your time and money.

Therefore, don’t hesitate to give a little bit of nudge with bold call-to-action (CTA) content. However, you have to find the right balance between pushing sales and publishing the content that people can enjoy.

Up next: How to work with influencers to sell more

In the next post, we will talk about how to work with influencers to sell more. Join our email list; we’ll send you an email as soon as we publish that post 🙂


Advertisement


Those were the basics of building a strong social media strategy for your business

In this post, we have discussed the four key ingredients of developing a strong social media strategy for your business. Go through the social media pages of popular brands and see how they are engaging with their followers. That will give you some good inspirations of how to build your social media strategy.

In the next lessons of our business school lesson series, we’ll talk more about social media marketing.

We'd love to hear from you