Small business owners do not have thousands of dollars to spend on advertising. Yet, they have to compete with juggernaut competitors to find customers. So, is there any way to get free online advertising small business owners? Well, there are some underrated methods to do free advertising. Many business owners overlook these simple methods and burn their profits on ad budgets. So, here we are going to tell you how to advertise on Google for free. Let’s have a look.
How to advertise business places on google for free
- Start a website (if you don’t have one yet)
- List your business on Google My Business
- Write a perfect description with your target keywords on Google My Business profile
- Get your customers to write reviews on Google with your target keywords
- Add location info to your descriptions and titles
- List your business on free business directories
- Ask customers to add check-ins on Facebook
- Start writing a blog with your target keywords
When you follow these steps, you can get google to show your business when a potential customer searches for similar businesses in your area. For example, if you run a restaurant, you can get the name of your business to show first on Google when someone searches for “food near me.” Below you can learn how to follow those steps.
What type of business you do?
Are you running a local business and looking for a way to advertise on google for free? Or, are you running an eCommerce store and searching for a free advertising method? Based on your business method, there are different ways to advertise on google for free. Don’t worry; we got that all covered.
How to advertise eCommerce businesses on google for free
- Add a blog to your eCommerce site to boost SEO
- Target shoulder keywords and write articles
- Upload explanation, DIY, and tutorial videos to YouTube
- Start a Facebook marketing strategy
- Add “Buy Now” buttons on Pinterest and social media posts
- Launch a viral marketing strategy to get a kickstart
Following the above steps will help you to rank up your content on Google giving you free advertising. We will explain all these steps down below.
First, let’s take a look at a typical search result page on Google. So, if you look carefully, you can identify three main areas to advertise your business on google for free. In this guide, we will tell you how to show your business name on those free advertising spots.
1. Start a website (if you don’t have one)
The first step of starting to advertise on Google for free is to have a website of your own. Once you have a website, you can get traffic from google to that website and make conversions/sales from the site.
Well, technically speaking, a website is not a must to advertise on google for free. But, you can make more conversions by having a website. Do you know that 70% of the customers are more likely to buy from a business that has a website*? So, it makes more sense to have a website for your business.
You can even start a website for free. Check this guide on How to create a business website for free for more information. Having a website is like having another storefront of your business on the internet. You can use this website to let your potential customers learn about your business and make purchases. So, go ahead and start your free business website before going to the second step.
*Google/Ipsos – USA – May 2018
2. List your business on Google My Business
When you are running a local business, your target audience is usually limited to a specific geographical area. So, you can use this as an advantage to advertise on Google for free by doing local SEO for your business.
Local SEO (Search engine optimization) allows you to promote your business on featured snippets when a potential customer searches for a similar business on Google. For example, if you go ahead and type in the keyword “food” on Google, you can see the local businesses are ranked on the top of the search results. And, these businesses have even outranked the top websites like Wikipedia. That is the power of local SEO for free advertising on Google.
So, you can enjoy that free advertising on Google by creating a listing on Google My Business. It is totally free to use. And, you can literally set it up in minutes even without having any technical knowledge. Here are the steps.
- Go to Google My Business
- Click on Manage now
- Type in the name of your business to see if you are already on google
- Otherwise, click on add your business to google
- Type in the business name
- Choose the business category
- Add your business location
- Add any other areas that you serve
- Type in your business telephone number
- Add your website name if you have one. (Otherwise, you can create a website for free or choose to go ahead without a site)
- Choose a verification method
- Write descriptions/add photos/add products and services to your profile
- Write posts and add offers to boost your SEO and sales
3. Writing a description with target keywords on Google My Business profile
If you want to advertise on Google for free, you have to make your business name to rank first on Google. So, how does Google decide which businesses to list first?
Google uses the content (descriptions, reviews, photos, product listings) related to your business to rank your name on their search page. Therefore, you need to craft them in a way that Google can easily understand what your business is all about.
So, the first step is to write your business description correctly. And, to do this, you should know which keywords that your potential customers might use on google search. For example, if you are selling pizza, your customers will search for “Pizza + location,” “best pizza near me,” “Pizza delivery,” etc. So, spend a little time on Google search and try to list down around 10 such keywords that give you results similar to what you are selling.
Next, you have to craft the perfect description to tell your customers about your business, including the above keywords. Remember not to stuff those words in your copy, but use them in a more meaningful way. Also, add the main keywords near the first part of your description.
4. Get your customers to write reviews on Google with your target keywords
Now, as you know, Google uses certain content elements to rank the name of your business on the top of their search. And, reviews are an essential part of this formula. So, if you need to advertise on Google for free, you have to convince your customers to write reviews about your business on Google with your target keywords.
One thing you can do is, you can use your email marketing or SMS marketing campaign to ask customers to write a review about your business. You can include your keywords in those invitation emails and SMS. For example, if you are targeting the word breakfast in Austin as your target keyword, you can write “Do you think we offer the best breakfast in Austin? Please write a review about our service on Google” and share a link to write a review. Then, if they write a review, those words “Best breakfast Austin” automatically comes into their mind.
5. Add location info to your descriptions and titles
Google uses location information to decide the best results to show on search results. Therefore, you must have to define the correct location information to boost your chances of getting a free promotion on Google.
Here we are not only talking about the address that you are using in your account details. You also have to mention your locations on descriptions, titles, services, and every other place. Also, when you create a Google My Business account, they will ask you about the areas that you are serving. So, don’t forget to keep them updated.
6. List your business on free business directories
You can increase your chances of getting on to the first page of Google for free by listing your business details on trusted business directories. For example, directories like Yelp, TripAdvisor, Yello pages, Glassdoor, etc. are trusted by many, and by Google. So, Google uses the information on these directories to populate its featured snippets. That means, by including your business information on these sites, you can get a better chance to advertise on Google for free.
However, one thing that you have to keep in mind is to include correct and up-to-date information on those directories. For example, if you have two different phone numbers listed on Google My Business and Yelp, Google will get confused which to show. So, this can hurt your SEO, pushing you further down on Google. Therefore, keep track of your business listings and manage them properly.
7. Ask customers to add check-ins on Facebook
Do not limit your opportunities by trying to advertise only on Google for free. You can even use social media to promote your business for free. Especially when you are running a face-to-face business, you can get a competitive edge by asking people to add check-ins to your business on Google and Facebook. So, when someone adds a check-in, their friends will start seeing that activity on their feeds, giving you free advertising.
So, how can you get your customers to tag your business on social media? The easiest way to do this is by rolling out a promotion. For example, you can tell your customers to tag your business on Facebook and get a 5% discount on their next order. If you could properly optimize this free advertising strategy, you can gain massive visibility in a very short time.
8. Add a blog to your website to boost SEO
So far, we have been discussing the methods to advertise local businesses on Google for free. And, here onwards, we are mainly focusing on how to advertise eCommerce businesses on Google for free. So, let’s get started.
When you have an eCommerce store, you have to target a larger geographical area than the businesses who do face-to-face interactions. Therefore, you need to up your game to face higher competition than local business owners. So, the best way to face this competition and boost your chances of advertising on Google for free is to have a blog on your website.
By having a blog, you can write articles to show up on Google for free. For example, if you are selling pet products on your online store, you can write SEO (search engine optimized) article to show when a potential customer searches for a related keyword like “dog collar sizes.” So, when a visitor came to your site to read this post, you can sell them the dog collars. That is how you can advertise on Google for free by having a blog.
9. Target shoulder keywords and write articles
We have been talking about “keywords” a lot. While it is tempting to get free advertising on Google by showing your business name for hot and popular keywords, the process is not that efficient. Well, the reason is, those popular keywords are too competitive to rank for. For example, if you are selling headphones, it is practically not possible to rank your website first when someone searches for “buy headphones”. Therefore, you need an alternative way to advertise on Google for free.
The shoulder keywords usually appear before it gets closer to the purchasing point. If we get back to our headphone example, your potential customers will search on Google many different times before making a purchasing decision. For example, they might search for “headphone reviews”, or they will search for advice on “how to pick noise-cancelling headphones” etc. These keywords (long-tail keywords) are usually less-competitive than the most popular keywords. Yet, they are so useful when you are trying to advertise on Google for free.
10. Upload explanation, DIY, and tutorial videos to YouTube
Writing blog posts is not the only way to advertise on Google for free. If you have noticed, YouTube videos also get a special section on search result pages. Therefore, you can even start creating videos for your target long-tail keywords to rank up on YouTube, and to get free advertising on Google.
Creating videos doesn’t need a huge budget. If you own a smartphone with a good camera, you can record your own videos using that. And, there are a lot of free video editing apps to edit your videos to give them a pro look.
11. Start a Facebook and Instagram marketing strategy
When you are running an eCommerce business (or a local business) you should never forget about Facebook and Instagram marketing channels. Similar to advertising on Google for free, you can even use Facebook and Instagram to advertise on social media for free.
If done properly, social media marketing can be your cash cow. Therefore, take a look at these two guides to understand how it works, and how to use social media to reach new customers.
12. Launch a viral marketing strategy to get a kickstart
Planning and creating viral content is the fastest way to advertise on Google or social media for free. When you publish a viral content, it gets automatically picked up by other bloggers and Facebook page owners and spread it like wildfire.
Creating viral content is NOT easy. However, some topics usually get a lot of attention on social media. For example, good deeds are really nice, and everyone is willing to share such things. For example, you can start a solo-charity along with a robust social media marketing campaign. The most popular charity ideas include wildlife protection, medical support, child care, prevention of animal cruelty, etc. So, you can start such a charity, giving something to society, while getting free advertising for your business.
Now you know how to advertise on Google for free
The whole idea behind this guide is to give you an overview idea of how to advertise your business on Google for free. You can achieve this goal by creating more and more content to rank up on Google to get free visibility on the world’s largest online directory, Google. So, in this guide, we have explained how to create content to rank up on google, and where to post these content to get free advertising on google.
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