A One Second Delay in Mobile Can Kill Your Business

By EB

Today, mobile devices are the most widely used sales platforms. Every single person who holds a mobile device demands speedy mobile experience. This means that just having a mobile presence is not enough to grow a business.

In retail, a one second delay in mobile loading times can cost 20% of your conversions in retail businesses. So, now every single millisecond counts.

A One Second Delay in Mobile Can Kill Your Business

How to improve the mobile loading speed of your website?

The most common remedies are enabling browser caching, image optimization and lazy loading. Discuss with your site developer for more possibilities.

You can test your website mobile loading speed using Google’s mobile speed testing tool. Compare your site loading time with the industry benchmarks, and see where you need to improve.

5 methods to improve the mobile site speed

  1. Remove all the unnecessary high-resolution images and GIFs
  2. Substitute images with text or CSS
  3. Use next-gen image formats
  4. Compress and resize images
  5. Use better loading techniques

Removing unnecessary high-resolution images to improve your mobile site loading time

The easiest way to improve your mobile site speed is removing the unnecessary images and GIFs.

Sure, the images make a site look a lot nicer. But, if they are not there to convey the main idea, it is better to keep things clean by removing them.

Having a lesser number of assets let your site to load to faster on mobile, and helps to improve your conversion rates. This includes all the animated GIFs. Sometimes, you will be able to create the same animation using a piece of code. If so, ditch unnecessary assets and let HTML or CSS to handle the things.

Use the right image formats

This is an extremely important point in creating a mobile-friendly site. That 10MB PNG image you have as your hero image can be substituted by a 1MB WebP.

Extra reading: Check how to optimize your images for web

  • WebP – For the photos and translucent images
  • JPEG – For the images with no transparency
  • PNG – Images with transparent background
  • SVG – For scalable icons and vectors

Compress large images

Image compression is another simple way of reducing the loading time of your mobile sites. If you are running a simple site, may be you can manually compress the images to optimize your loading time.

But, for the complex sites with a large number of images, developers usually use an automated methods to compress images using a code.

Either way, remember to test and compress images to achieve a better loading time while providing the best user experience for your site.

Use better asset loading techniques

After you have compressed and optimized your images, make sure to serve them at the right time.

For example, when you visit a website, you don’t need to see the images “below the fold” right from the beginning. So, you can implement lazy loading techniques to prioritize the “above the fold” images and to load the off-screen images when required.

Also, you can effectively use the placeholder images and progressive loading images to enhance the customer experience by keeping them engaged while your content is being loaded.